Connected TV (CTV) refers to any television that is connected to the internet, enabling users to stream digital content through apps or services. CTV includes Smart TVs with built-in internet capabilities, as well as traditional TVs connected via external devices like streaming sticks, gaming consoles, or set-top boxes.
Internet Enabled
Provides access to streaming platforms and apps directly through the TV.
Diverse Content
Supports live and on-demand streaming of shows, movies, and more via services like Netflix, Hulu, Disney+, and YouTube.
Ad-Supported and Subscription-Based Models
Offers a variety of viewing options, including free (with ads) and paid subscription services.
Statistics on U.S. CTV adoption
Over two-thirds of the US population are connected TV (CTV) users, and by 2028 the number of users will cross 250 million. However, how all those users access CTV content varies widely. Here are five charts that reveal the scale and outlook for CTV from the perspective of its access points.
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U.S. households have access to at least one CTV device
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U.S. viewers are now watching content on CTV, representing a massive and rapidly growing audience
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Per-day streaming on platforms
CTV Advertising with Seagulls
Precision Targeting
How Ribeye uses data to target specific demographics, interests, and viewing behaviors.
Flexible Ad Formats
Available ad formats (pre-roll, mid-roll, interactive ads) tailored for CTV.
Customer Service
Exceptional Customer service and client servicing.
Premium Content Access
Access to major American streaming services and channels.
Performance Tracking
Detailed analytics on ad performance for ROI tracking.
our Case Studies
Saudi Airlines
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Saudi Airlines
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Saudi Airlines
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